8 ways to make your homepage awesome
- You never get a second chance to make a first impression. That’s why your homepage is undoubtedly one of the most important pages on your website. Your homepage is your virtual front door and face to the world. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the “back” button. When building your website your biggest focus should be your front door. Follow the Go Ham web series on Facebook to find out how to craft a stylistically appealing and effective home page.
- Does your homepage Clearly answer “Who I am,” “What I do,” and/or “What can you (the visitor) do here.”? Businesses need to answer these questions so that each visitor instantly knows they are in the “right place.” If visitors can’t identify what it is you do within seconds, they won’t stick around long.
- Does your website resonate with your target audience? A homepage needs to be narrowly focused — speaking to the right people in their language. The best homepages avoid “corporate jargon,” and eliminate the fluff. Try talking to your audience the way you’d greet them at your front door.
- Offer a compelling value-proposition. When a visitor arrives on your homepage, it needs to compel them to stick around. The homepage is the best place to nail your value proposition so that prospects choose to stay on your website and not navigate to your competitors. What are you offering them that no one else is? Please (please!) don’t say ‘great service’ because let’s be honest – if you’re not offering great service standard you’re not even in the game.
- How user-friendly is your website? You need to ensure that your website is highly usable, meaning it is easy to navigate and there aren’t “flashy” objects that get in the way of browsing, such as flash banners, animations, pop-ups, or overly-complicated and unnecessary elements. You should also consider how you are going to optimise it for mobile as many of your viewers will be using a smart phone.
- What is the call-to-action (CTA)? You need to consider the primary and secondary calls-to-action in order to direct visitors to the next logical step. Examples include “Free Trial,” “Schedule a Demo,” “Buy Now,” or “Learn More.” Remember, the goal of the homepage is to compel visitors to dig deeper into your website and move them further down the funnel. CTAs tell them what to do next so they don’t get overwhelmed or lost. More importantly, CTA’s turn your homepage into a sales or lead-generation engine, and not just brochure-wear.
- A change is as good as a holiday… The best homepages aren’t always static. You should ensure that yours is constantly changing to reflect the needs, problems, and questions of your visitors. After launching you might consider adding an ‘FAQ’ page to address the common questions, or adjust the navigation if your visitors aren’t heading in the direction you’d like.
- Focus on your sites overall design. A well-designed page is important to building trust, communicating value, and navigating visitors to the next step. Engage a designer if you’re not entirely sure how to effectively use layout, CTA placement, whitespace, colors, fonts, and other supporting elements.