Your website is the outward expression of your brand on the Internet. It is the focal point that helps consumers form their opinion about your brand. It is therefore important that you define your website’s purpose. We will work with you to help determine how your website should look, what it should contain, and what features it should include.
To ensure the success of your website, information on it must be updated and as accurate as possible for your customers. In the past, most content updates were handled by the web design company that built the website. But with WordPress you can take control of your website content and manage it yourself (with a little training from us!) If you can use Facebook, you can use WordPress. It’s simple.
Building a brand is a core business activity, just as important as leasing office space, recruiting the right people or developing your product or service. Investing in your brand identity and creating a strong brand adds value to a business. We have helped businesses build their brand equity through powerful logo design and brand guidelines.
A recognisable brand is worth much more and can be developed over time through good customer service, fulfilling your brand promise, meeting expectations and consistent application of a well-designed identity. Part of meeting expectations is looking professional, and a great visual brand identity makes you look professional.
Websites can be costly in set-up and maintenance. Furthermore, if you get it wrong in the first instance, it can result in diminished user experiences, and ultimately, alienate people from your brand, this is the ultimate cost. The content strategy is the mindset, culture and approach to delivering information to your audience in all of the places they are searching for it, across each stage of the procurement process. The strategy defines not only which content will be published, but also why it is published in the first place. In short, your content has to be awesome. It has to be truly helpful. It cannot be all about you. It has to be about your customers’ wants and needs.
Go Ham Media gives you the confidence that your content will enhance your company’s image, satisfy readers’ needs, and meet your communication goals.