The cost of content

The cost of content

There are many different types of web content writing, each with different price points. Most of our web content writing services involve one of the following:

Landing pages

Involves writing content like you see on home, about and services pages. They should have distinct calls to action, include the SEO keywords you’re trying to target and be somewhere in the range of 250-450 words long (depending on the design of the site). The purpose of landing pages is to convert browsers to buyers, and having amazing content can make a huge difference in your conversion rates. Poorly written content can seriously affect your sales. Landing pages are the most difficult to write out of all the web content, which is why they’re so expensive.

How much do landing pages cost?
Your landing page content acts as your website’s salesman. If your web content is coming off like a sweaty and desperate used car salesman, it’s not going to convert and your sales are going to suffer. So, how much should you expect to throw at your website copy?

Go Ham Media bills for landing pages by the word — 20-30 cents per, depending on the complexity of the subject and research involved. Our landing pages are usually around 250-500 words and most clients need five pages of content written, which means that we charge $250-$750 for complete web content. For that price, you get pretty sweet copy — you can take a look around our website and see for yourself, if you’re interested.

SEO Blogs

SEO blogs (also known as SEO articles) are one of the easiest ways to increase your website traffic. They drive SEO, fuel social media marketing campaigns and are a good way to introduce people to your brand. Blogs give people a reason to visit your website, and once readers are there they tend to click around a little. In a directly indirect way, blogs drive sales.

How much do SEO blogs cost?
For our regular SEO blogs, we charge $40 each. That includes posting the blog to your website, using proper tags/categories, social bookmarking and promotion on Twitter. If we have access to your analytics, we’ll even target our topics based on the popularity of past posts.

Email Newsletters (eDMs)

A good e-mail newsletter writer knows how to create a subject title that boosts open rates. Once the readers are in, it’s up to the writer to hold their attention and get them to click through to the website (or some other action). Great e-mail newsletters are hard to come by, which is why so many end up in the spam folder.

There are all kinds of BS prices listed online for e-mail newsletter and press release writing. You can find somebody on Craigslist to write either for less than $15, or you could pay $2,500 with a fancy online PR agency. Obviously, we’re somewhere in the middle. We charge a flat rate of $75 per e-mail newsletter, which includes only the content (not the cost of submission).

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